Updated: Nov 4, 2020
The key to successful marketing lies in knowing the right platform that your target audience will have the best chance of engaging with your digital ad or content.
It is a pretty known fact now that social media platforms like Facebook and Instagram are good at reaching your audience, but have you considered using Facebook's Messenger app to run your digital ads?
Facebook's Messenger app had 1.3 billion users in far less time than the site itself had those many users.
A lot of businesses have shifted to Facebook Messenger for their marketing needs.
And this migration has caused a revolution in social media marketing.
Experts have noted the following trends emerging out of the change