Marketers worldwide are searching for new methods to get more reach, more leads, and more conversions. As a result, Facebook marketing is increasing dramatically as it has a potential competitive advantage.
In 2018, the scenario was a little challenging with the decline of organic Facebook reach and an increase in Facebook ad cost. In 2019, Facebook messenger marketing took this challenge and showed an incredible result.
With over 2.6 billion monthly active users as of the first quarter of 2020, the number is increasing further. Hence, if you still think you don’t need messenger marketing in 2020, here are the 7 reasons why you should.
#1 Gets More Lead than Email Marketing
With 60-70% open rates on average, Facebook messenger lets you deliver content to your audience in the simplest manner. All you need is a good welcome message, a crisp content, and a definite call-to-action.
It is proven that messenger marketing being more engaging can help you to get more lead than email marketing, which has a 20-30% average open rate.
#2 Click-to-Messenger Ads Deliver a 100% Conversion Rate
By creating a personalized one-on-one channel with your customers, messenger ads deliver a high conversion rate. The conversion rate is 100% and we can explain why.
As you get your audience’s contact info and can message them back instantly, you get a high conversion rate. It further helps you to get a boost in your ROI.
#3 Requires Less Maintenance and Effort
Without hiring more representatives, you can stay connected to your customers 24 hours a day, 7 days a week through Facebook messenger chatbots. It provides more satisfaction when you get the desired result without making an extra effort. On top of that, Chatbots are low on maintenance and budget and of course time-saving.
#4 Seamless Q&A Automation
Today, you can create a conversational chatbot for Facebook Messenger marketing consisting of seamless Q&A automation. Based on keywords and common queries, these questions are prepared.
The viewers find it an interesting way as they can respond instantly without making an effort of typing the text. On the opposite side, the chatbot on your behalf can also answer questions and handle requests. It can even lead the user through to where they can sign up.
#5 Helps You Repurpose Old Content
Features like drip campaigns and chat blasting can help you to repurpose your old content and present it more engagingly. Moreover, you can deliver images, gifs, and survey questions to interact with your audience, which is one of the reasons for its high conversion rate.
Nowadays, people love smart technologies that are fun and engaging. What more could be funnier than creative content, interesting images, and amusing gifs?
#6 Can Be Built Without Coding
There are coding-free solutions for creating chatbots available. Hence, creating these chatbots is extremely easy with no developer involved. Yes, you don’t need to hire a developer when you want simple coding-free chatbots.
Instead, you can simply use methods like drag and drop and send messages instantly to all. And these are no less effective than the coded ones when it comes to leads.
#7 Option to Mass Message
Email marketing also has this feature but what is new in Facebook Messenger marketing is that it is more effective with a higher open rate than email messages. Also, the format of Facebook messenger itself is much more interactive than those of the emails.
As you can customize your audience list by segmenting them based on what they prefer, it helps you to improve your marketing strategies as well.
Now that you know these 7 reasons to switch to Facebook Messenger marketing, go ahead and make a plan. To know more about the same, feel free to get in touch with us.
Pencil Rocket is a reputable digital marketing agency based in Melbourne providing content creation services to business professionals across the globe. Social media management and Facebook advertising are the services we excel in.
We are also experts in helping businesses grow through Facebook messenger marketing services that are advanced and highly effective.
Based on your business domain and target audience, we can help you to make the most of your Facebook activities.
So, what are you waiting for?
Contact us right away and reach your business goals through our reliable social media marketing services.