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5 Instagram hacks you wish your business knew sooner.

Updated: Jun 8, 2020

You might have already heard different theories on why Instagram is good for business. But how can you know for sure that it can be helpful for your business, without trying and potentially wasting your time?

Thanks to Later , we have hand-picked the top 5 Instagram Hacks that we know will be the most effective in getting you to start growing your business through Instagram.

If you still need convincing, we will show you how Pascon Group, a Melbourne based construction company specializing in luxury homes, have done it with great success.

Pencil Rocket creates social media & video content for Pascon Group channels, and within 6 months of working with us, Pascon Group’s Instagram account (@pascon_group) grew from 3,000 followers to over 9,000 highly targeted followers, and successfully generated their first client converted from social media.

Write to us for a free social media audit and take your business to a whole new level!

Instagram Hacks for Creating Cool Instagram Bios and Stories: #1: Appear in More Search Results on the Explore Page Did you know that the “Name” field in your Instagram bio is searchable? That means that you can change it to words that highlights what your Instagram profile or business is about.

By including important keywords in your Name field, your chances of appearing in Instagram’s if anyone searches for those keywords will be much higher!

How to do it:

  • Tap on “Edit Profile” on the top right of your Instagram profile

  • Under your profile picture, you’ll find the “Name” field. Change the text here to include your keywords like “Home Builders” etc.

  • Once finished, tap “Done” on the top right corner of your screen

#2: Link to Other Profiles or Hashtags in Your Bio Instagram recently launched the ability to add clickable text in your bio. So now when you include a # or @ before a word or account, other users will be able to click it to learn more!

This could be really useful if you’re managing more than one account for your brand, or if you’re running a branded hashtag campaign.

For example, Pascon Group does this well as they link from their bio to director’s George Passas Instagram profile, which is dedicated to everything construction related. They also link to the @childrenscancerfoundationau since they are looking to raise $10k for this foundation upon reaching 10k followers.

How to do it:

  • From your Instagram Profile page, tap “Edit Profile”

  • In the bio section, add any Instagram handles (including the @ symbol) or any hashtags (using the # symbol)

  • Tap “Done” in the top right of the screen when you’re finished with your bio

  • Instagram will automatically make this text link to the Instagram profiles or hashtags

Instagram Hacks to Boost Engagement on Your Instagram Stories:

#3: Get More Instagram Stories Views by Including Hashtags

Did you know that you can add up to 10 hashtags for each your Instagram story posts?

By adding an Instagram hashtag to your story, you’re giving your content an added chance to be seen by new audiences. Most Instagram geo-location tags and hashtags have their own Stories attached to them, which means they could appear on the Explore Page.

So to maximise on this under-utilised hack, add 10 relevant hashtags to your next story!

And if you don’t want to clutter your image with the added text, you can shrink the text size of your hashtags (just ‘pinch’ the hashtag text to make it bigger or smaller) and hide the text under a GIF or Sticker!

No one will be the wiser, but your Instagram Stories could appear on the Explore page for that hashtag.

#4: Share Someone Else’s Instagram Post in Your Story

Found an Instagram post that you love and want to share with your audience? Now you can do it with Instagram Stories!

All you have to do is tap on the arrow button below the post you would like to share, and select “Add to Story.” This will then open up Instagram Stories with the post you would like to share in the centre of the image. You can then add text, GIFs, stickers, and hashtags as normal.

Once you’re happy with the story, just tap “Your Story” on the bottom of the screen and you’re all done!

Give it a go today and see what amazing content other Instagram users are creating and share some love!

#5: Share a Sneak Peak of Your Instagram Story If you’d like to entice your audience and share just a tiny highlight of your Instagram story, this hack could come in handy.

Here’s how to flood your screen with a solid colour, and then erase some of that colour for your big reveal!

  • Open Instagram Stories and take a photo, or select one from your camera album by swiping up

  • Tap the pen icon in the upper right-hand corner of the screen and select a color

  • Next, tap and hold on the screen for 1-3 seconds until the screen is filled with a solid color

  • Note: The screen will have a solid color fill if you use the marker or neon brush, or a translucent color fill if you use the chisel-tip brush

  • Tap the eraser icon on the upper right-hand corner of the screen and select the size of the eraser using the slider on the left-hand side of the screen

  • Tap or swipe on the screen where you would like to reveal the underlying image

Once you’re happy with your image, select “Your Story” on the bottom of the screen to add it to your Stories.

There you have it! 5 easy to achieve Instagram hacks, tips, and tricks that could help you boost your Instagram profile and build the online community of your dream.

Want to learn how to use your Instagram to grow your business and get more followers, just like Pascon Group?

Write to us for a free social media audit and take your business to a whole new level!

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