How to use instagram to build your brand

Updated: Jun 8, 2020

Hello lovely people of the interweb, Dan here from Pencil Rocket. It has come to our attention that there are those out there that are in need of some help with social media. Thankfully, it is not that hard. What you are basically trying to do is provide something of value to attain people’s attention. And in business, there’s very few things that you can achieve without getting the attention of your customers, partners and other stakeholders. Luckily for us, the most effective and accessible way is to use social media marketing. It is amazingly easy and super effective when done right.

Before we get into the more specific details of well… everything, let’s start with the foundation of what you will need to help you build a loyal and targeted following.


This is the framework that we use for all our clients:

Better Content + Consistency + Engagement = Loyal and targeted following