Updated: May 28, 2020
"Are you serious? In the middle of a pandemic?!" is probably the first question that popped up in your head.
I know how you feel.
With businesses losing sales and people losing jobs who in their right mind would spend more money on marketing? Hear me out. A few weeks ago, as I was optimizing Ad campaigns for a client I realized something ODD. Our Cost Per Result actually went down by more than 2/3. TWO. THIRD.