Updated: Jun 8, 2020
What we learnt from Iconsquare and how we helped our clients:
#1 – Instagram is centred on storytelling
People love stories. We grow up with fairytales and happily ever afters, we become engrossed in following the twists and turns of celebrity news, and we’re drawn to people with a natural gift for recounting dramatic or funny events. Storytelling is simply part of human nature. And from a business perspective, telling an interesting story is a great way to create an emotional connection with your audience.