What we learnt from Iconsquare and how we helped our clients:
#1 – Instagram is centred on storytelling
People love stories. We grow up with fairytales and happily ever afters, we become engrossed in following the twists and turns of celebrity news, and we’re drawn to people with a natural gift for recounting dramatic or funny events. Storytelling is simply part of human nature. And from a business perspective, telling an interesting story is a great way to create an emotional connection with your audience.
Sharing visual content is the best way to let your audience know what you’re about and build a relationship with potential future customers and ambassadors. A customer rather than product-centric approach has long been the standard approach in marketing. With this in mind, it’s important to avoid an Instagram feed that pushes products. Instead, focus on feelings! Embrace the potential that Instagram offers to encourage an emotional response to your brand, and you’ll see a positive impact on the success of your business overall – from visibility through to sales and returning customers.
How did we help our client in the construction industry do it?
1. We showcase their project progress: From framing videos to progress shots, revealing different stages of a project.
2. By featuring the team and the business’ founder’s video.
3. Provide support in all campaign graphics: Conveying brand message in a creative way.
#2 – You can reach a LOT of people through Instagram marketing
With over 700 million monthly users on the platform, Instagram offers businesses a huge potential audience. When posting on Instagram, hashtags are the best way of getting your content out there and in front of the right people. Just be sure to use relevant hashtags that your target audience are actually searching for. You can also create targeted ads to reach even more potential customers, if you’re willing to invest a little time and set aside some budget.
How did we help our client grow their followers and even win sales?
1. Within the 1.5 months of working with us, Pascon Group got their very first client from instagram worth $2.5 Million dollars.
2. Within 8 months, Pascon Group has increased from 3000 followers to 10,000 highly targeted and loyal followers.
#3 – It’s the perfect opportunity to engage with your community
Instagram actually has the highest average engagement rate of all the main social channels, beating Facebook and Twitter. In fact, it even has a higher brand engagement rate, which shows the audience on Instagram is more open to branded content than they are on other platforms.
A good starting point for generating engagement is to follow people talking about your brand or your products and comment on their photos and videos. You can also start conversations using your own hashtags and inspire your followers to join in. Remember, engaging your fans is not only about publishing photos and videos of your products – you actually need to connect with them! Also, It can be tempting to use bots to comment and like on other posts so that you increase your own likes and follows, but there are lots of reasons not to automate engagement! Real engagement is the most important metric to focus on, as real engagement translates into real sales and loyal customers!
One perfect example from our client is George Passas from Pascon Group who documents his day on his Instagram stories to create higher and meaningful engagement with his audience! Check out his Instagram stories here.
Now you know 3 powerful reasons to get you started on Instagram for your business. Want to get started and grow your business?
Write to us for a free social media audit and take your business to a whole new level!
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