Xynergy South Yarra
WHAT WE DID:
Xynergy Realty is a one- stop property solution with multiple offices in Melbourne, VIC and notable cities in Indonesia. They manage a total of $2.3 billion assets, 2100 residential properties and 220 commercial properties.
Within less than 6 months of being managed by Pencil Rocket, Instagram followers have increased by almost 3x from 580 to 1400 loyal followers with real estate interest.
Average engagement rates of 6.1% on Instagram posts (benchmark 1.18% in real estate and home décor industry)
Average story completion of 90% (benchmark 75% in all industry)
Facebook likes have increased by 33% in less than 6 months
Average engagement rates of 8.4% on Facebook posts (benchmark 0.11% in real estate and home décor industry)
Thorough and personalized planning of content calendar
Using a heat map to ensure the best posting times
Carefully crafted copy to engage the audience
Doing monthly insight analysis to ensure future postings remain relevant and of top quality such as real estate forecasts and lifestyle posts surrounding the South Yarra suburb