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Xynergy South Yarra


the client.

Xynergy Realty is a one- stop property solution with multiple offices in Melbourne, VIC and notable cities in Indonesia. They manage a total of $2.3 billion assets, 2100 residential properties and 220 commercial properties.

the outcome.


  • Within less than 6 months of being managed by Pencil Rocket, Instagram followers have increased by almost 3x from 580 to 1400 loyal followers with real estate interest. 

  • Average engagement rates of 6.1% on Instagram posts (benchmark 1.18% in real estate and home décor industry)

  • Average story completion of 90% (benchmark 75% in all industry)


  • Facebook likes have increased by 33% in less than 6 months  

  • Average engagement rates of 8.4% on Facebook posts (benchmark 0.11% in real estate and home décor industry)

our approach.

  • Thorough and personalized planning of content calendar 

  • Using a heat map to ensure the best posting times

  • Carefully crafted copy to engage the audience 

  • Doing monthly insight analysis to ensure future postings remain relevant and of top quality such as real estate forecasts and lifestyle posts surrounding the South Yarra suburb

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