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the client.

Buset Magazine is the most talked about Indonesian magazine in Australia. Having launched officially in 2005 by Indonesian Consulate General for Victora, Buset now distributes more than 3,500 free magazines monthly in Victoria and a few hundreds across other Australian cities.

our approach.

Buset is finding it hard to enhance young people’s interest in reading Buset Magazine.


To increase young people’s interest in reading Buset Magazine, Pencil Rocket aimed to create a video ad about passion.

the outcome.

It was displayed at the Indonesian Film Festival attended by thousands of people.

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