Hi everyone, Dan here from Pencil Rocket. I think I need to clarify some things. I don’t like social media. In fact, before we started Pencil Rocket, I was always complaining about social media and how it has overtaken our lives which was why, as a silent protest, I didn’t really post anything. I still consumed other people’s content but I never really contributed to the ecosystem.
And then it hit me. Like a train travelling at full speed with Gary Vee at the helm. It doesn’t matter what I thought. Not one bit. All throughout history, people complained about the next ‘new’ thing. In our case it is the next ‘new’ legitimate advertising platform. People hate change but the fact remains that social media, regardless of perception, is just as legitimate as every other tv ad and billboard out there. In the end, it is ATTENTION that determines the platform. Depending on the time period, people’s attention shifts. What’s important is that we can identify where underpriced attention is at. Whether we like it or not, that’s social media with the cost of entry being content.
And do you need money to push out content? Not at all. There are a ton of free tools online that can help make your posts beautiful and unique. Not creative? You don’t have to be! Start documenting your day and sharing your knowledge. No one is going to steal your trade secrets because there are none! And people are generally too lazy to do anything about it anyway. Don’t worry about making a mistake, be consistent and make adjustments all the time. It’s trial and error game. There are free analytics to help you learn what works better and what doesn’t. So there really isn’t any excuse not to start using social media for your business anymore. Don’t be lazy, do the work. Because what we are asking is a lot here. Your audience could be consuming a hundred other pieces of content instantaneously but you want them to focus on yours. To have someone’s attention is to have their time and we all know that’s one precious resource.
And once you start pushing out content, start gaining followers and enquires on social media, you can start thinking about paid ads. That’s where the real magic happens. Facebook makes it so easy too. Did you know they can intelligently identify which of your ads work better than the others and pour all your ads budget into it without you having to do anything. This means you are always spending money in the most effective way and within budget.